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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

Looking forward to running a new course for the Publishing Training Centre later this year. One needs to know and plan ahead in all consideration when it comes to the content published or to be published online. €�Content strategy plans for the creation, publication, and governance of useful, usable content,” says Kristina Halvorson, author of the book Content Strategy for the Web. According to Wikipedia, content strategy refers to the planning, development, and management of informational content—written or in other media. The most effective web strategies include 4 different kinds of content. Kathy Sierra famously summed up most marketing departments' approach to content in this slide: kathy sierra - How we treat customers. Text selection in this second strategy is made in the service of specific goals for the students, and content and practice are combined to fill the daily schedule. Confab Minneapolis: Mapping the Pieces of the Content Strategy Puzzle. Content post panda update is nearly king then? Content strategyis a relatively new niche discipline in the digital space. By Meghan James+ on June 11, 2013. With more than a billion people using social media around the world, it's no surprise that everyone from big businesses to individual entrepreneurs are clamoring for the attention of an expanding online audience. If a management consultant and a website copy writer got married, then Content Strategy for the Web would be their first child. The term is particularly common in web development since the late 1990s. Content Strategy is a very hot topic nowadays. New course: Content strategy for the web. This book is an excellent source for those who want to get into online content marketing, web design, UX design and social media. Depending on the course, is a Web producer at The Chronicle. Content strategy can be tough if your product or service is not sexy but it is a must for your SEO development. I'm a strange mixture of designer, writer, editor, IA, project manager and techie.